ANALISIS PERBEDAAN VARIABEL-VARIABEL BAURAN PEMASARAN YANG DIPERTIMBANGKAN DALAM PEMBELIAN PRODUK KECANTIKAN MEREK POND?S ATAU OLAY (Studi Pada Remaja Putri dan Ibu-Ibu Rumah Tangga di Desa Kebonagung Malang)

JETRIYAH JETRIYAH

Abstract


Research type which [do/conduct] this [is] research survey, where researcher
[do/conduct] observation in data collecting [done/conducted] [by] [in] Desa Kebonagung
Malang with title ? Analyse Difference of Variables of Marketing Hotchpotch
Considered In Buy of Product of Beauty of Brand of Pond?S Atau Olay ( Studi Pada
Remaja Putri Dan Ibu-Ibu of Domestic [in] Desa Kebonagung Malang)?.
This research target is to know difference of variables of marketing hotchpotch
considered in buy of product of beauty of brand of Pond?s Or Olay and to know variable
of dominant marketing hotchpotch differentiate in buy of product of beauty of brand of
Pond?s Or Olay. Adapun of Research usefulness want to be reached specially for
company upon which input in order to [doing/conducting] evaluation to [his/its]
marketing program, so that serve the purpose of consideration of company in determining
wisdom in the future. analyzer Used in this research that is by using diskriminan.
Pursuant to analysis diskriminan by using test F Obtained from process stepwise (
in phases) knowable hence there are difference of variables of marketing hotchpotch
covering product, price, promotion and distribution channel considered in buy of product
of beauty of brand of Pond?s And Olay. Berdasarkan [of] result of calculation of structure
matrix of knowable equation diskriminan hence that promotion variable represent
dominant variable differentiate consumer in buy of product of beauty of brand of Pon?s
And Olay [in] Desa Kebonagung Malang.
Pursuant to result analyse and solution from research result which have been
[done/conducted], hence be raised some the following suggestion: in [doing/conducting]
promotion activity expected [by] a company earn to exploit maximally for existing
promotion medias [of] media goodness print and also the electronic media. The effort
[done/conducted] in effort to give influence maximally to consumer so that use product
which on the market. In pricing sell product expected to [by] earn range by consumer,
[the] mentioned [of] because of the beauty product represent one of everyday requirement
for consumer. In pricing to sell expected to remain to pay attention to for guarantee of
product quality which on the market, considering only the product with quality required
by consumer and able to compete in good market by product of a kind and also the
substitute product.

 

Keyword : VARIABEL-VARIABEL BAURAN PEMASARAN

Link Terkait : http://skripsi.umm.ac.id/files/disk1/310/jiptummpp-gdl-s1-2009-jetriyah03-15465-Pendahul-n.pdf


Keywords


VARIABEL-VARIABEL BAURAN PEMASARAN