ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN PADA JASA BENGKEL RESMI HONDA "PT PANJI PUTRA HANJAYA"(PANJI MOTOR)KEPANJEN

IRAWAN IRAWAN

Abstract


Research target to know influence of quality service satisfaction cutomer, and to know variable giving biggest influence satisfaction of cutomer formal workshop service of Honda Panji Motor of Kepanjen. Analyzer which used in this research that is by using logistics regresi obtained that variable of quality service covering physical evidence, reliability, energy listen carefully, empathy and guarantee have an effect on isn't it to satisfaction cutomer formal workshop service Honda Panji Motor of Kepanjen. Result of correlation test parsial can be concluded that empathy variable give biggest contribution to satisfaction cutomer formal workshop service Honda Panji Motor of Kepanjen.

 

Keyword : Kualitas Pelayanan dan Kepuasan Pelanggan

Link Terkait :http://skripsi.umm.ac.id/files/disk1/310/jiptummpp-gdl-s1-2009-irawan0261-15476-1.+PENDA-N.pdf


Keywords


Kualitas Pelayanan dan Kepuasan Pelanggan