### ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN HANDPHONE NOKIA N SERIES (Studi Pada Pengguna Nokia N Series Di Kota Malang)

#### Abstract

*Research Type done conducted is research survey, where researcher do the observation in data collecting done in worse luck with the title " Analyse the Factors Considered By Consumer of In Decision of Purchasing of Handphone Nokia N Series Study of At Consumer of Nokia N Series in Unlucky Town". This Research Target I to know what factors is sajakah considered by consumer in decision of purchasing of Handphone Nokia N series.Untuk know the most dominant factor manakah considered by consumer in decision of purchasing of Handphone Nokia N series. Analysis used by factor analysis by using 19 variable of according survey previously. Pursuant to result analyse the diskriminan which have been conducted obtainable hence result of that there are 5 nucleus;core factor formed that is 1. quality factor of Product have the value of eigen value of equal to 2,070 and total variance of equal to 12,940 2. factor of Fitur product with the value of eigen value equal to 2,043 and total of variance equal to 12.776 3. Price factor have the value of eigen value equal to 1,822 and total of variance of equal to 11,390 4. factor of product Guarantee have the value of eigen value of equal to 1,470 and total of variance equal to 91,88 5. Factor model the product have the value of eigen value equal to 1,327 and total variance factor that is quality factor product. *

**Keyword :** Handphone Nokia N series , analisis faktor