ANALISIS KEPUASAN PELANGGAN PRODUK POND'S PEMUTIH WAJAH DI MALANG (Studi pada Pelanggan di Toko Aster Pasar Besar Malang)

JALALUDDIN JALALUDDIN

Abstract


This research entitle "Analysis Satisfaction Of Customer Product of Pond'S Face Whitening in Malang". Research type the used is survey. Target of this research to know eight variable in dimension satisfaction of consumer which consist of Form (form), Features (additional marking), Quality Performance (elementary characteristic and quality), Durability (operation age size measure), Reliability (product mainstay), Style or of design (product fascination) and Assessment to competitor product which of a kind can give satisfaction to product consumer of Pond'S and to know among to eight above mentioned variable of which variable is which most dominant gratify product consumer of Pond'S.
Usefulness of research which wish to be reached specially to company that is Result of this research is expected can be made as consideration base to be more pay attention satisfaction of consumer to product of Pond'S whitening of face.
By using analysis of Importance Performance hence can be concluded that from eight variable and also product indicators of Pond'S whitening of face have satisfaction storey;level which different each other. And from overall of satisfaction dimension variable can be concluded that assessment variable to competitor product which of a kind at indicator Comparison of elementary function (whitening product) of Pond'S more is reliable compared to other merk product have biggest satisfaction level of other variable.
Some suggestion able to be raised in this research that is expected by PT Unilever tbk shall be more improve what have been [done/conducted] especially in the case of elementary function of product that is whitening so that company can maintain its excellence and also according to promise with customer with a purpose to give satisfaction to customer of consumer of product of Pond'S pemutih of face.

 

Keyword : Kepuasan Pelanggan


Keywords


Kepuasan Pelanggan