ANALISIS DAUR HIDUP PRODUK SEBAGAI ALAT STRATEGI PEMASARAN

Rizka Ameliya

Abstract


This watchfulness is case study in home industry ?roti migki? stone with title ?Analizer Product Life Cycle as a means of Marketing Strategy?. This watchfulness aim detects level product in Product Life Cycle ?roti miki? and to detect marketing strategy that done home industry ?roti migki?. Analyzer that used to detect position product presents that is by using Product Life Cycle concept, and to detect consumer request with analyze environment companies. Where is profit maximum can company knowable from consumer request total. Based on conclusion, author can implementation that product home industry ?roti migki? can survive with level highest at stone city because quality from bread.

 

Keyword : daur hidup, produk, strategi, pemasaran

Link terkait : http://skripsi.umm.ac.id/files/disk1/304/jiptummpp-gdl-s1-2009-rizkaameli-15169-PENDAHUL-N.pdf


Keywords


daur hidup; produk; strategi; pemasaran