ANALISA FAKTOR PRIBADI KONSUMEN YANG MEMBELI PRODUK TELEPON SELULER (PONSEL) MEREK NOKIA (Survey Di Kecamatan Mojosari, Kabupaten Mojokerto)

MUHAMMAD HABIBI

Abstract


This research represent research of survey at buyer consumer phone brand cellular of Nokia in District Of Mojosari, Sub-Province of Mojokerto with title " Personal Analysis Factor of Consumer Buying Product of Telephone cellular (Ponsel) Brand of Nokia. Survey in District Of Mojosari, Sub-Province of Mojokerto". Target of this research is to know do personal factor consisting of : work, situation of economics, life style and personality and or conception x' self represent factor becoming behavioral dimension of consumer in taking decision for the purchasing of product phone brand cellular of Nokia in District Of Mojosari, Sub-Province of Mojokerto.
Analyzer the used is Analysis factor. Analysis conducted to four research variable covering : work, situation of economics, life style and personality and or conception x' self by using calculation of quantitative data and use Scale of likert To show degree agree or disagree from responder answer [at] propagated quesioner to, 55 responder people in District Of Mojosari, Sub-Province of Mojokerto.
Measuring instrument which is in determining do factor becoming behavioral dimension of consumer in purchasing of telephone of cellular brand of Nokia is personal factor, tested by calculating the percentage of totalizing variance from result of values of eighen value. When percentage of totalizing bigger variance or [is] equal to 1.0 (one) hence. Ho refused and Ha accepted.
From data processing obtained by result of that is fourth of variable can yield totally the variance can personal factor explained which influence behavior of consumer in purchasing of telephone of cellular brand of Nokia in District Of Mojosari, Sub-Province of Mojokerto. Hence Hypothesis expressing that personal factor which cover : work, situation of economics, life style and personality and or conception x' self represent dimension which forming factor decision of purchasing of telephone of cellular brand of Nokia is accepted

 

Keyword : Perilaku konsumen, Pembelian handphone

Link Terkait : http://skripsi.umm.ac.id/files/disk1/285/jiptummpp-gdl-s1-2008-muhammadha-14241-Pendahul-n.pdf


Keywords


Perilaku konsumen; Pembelian handphone