FAKTOR-FAKTOR YANG TELAH DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN SEPATU MEREK CONVERSE DI SPORT STATION MALANG

Eko Prasetyo

Abstract


This research entitled ?Factors which are considered in buying Shoes ?Converse? by the consumers in Sport Station of Malang?. This research aims to find out the factors in promotion which are considered by the consumers of ?Converse?, Sport Station brand shoes, in Malang. Then, knowing the most considered factor in buying ?Converse?, shoes in Sport Station Malang.
The population is the one who have already bought and used ?Converse?, shoes in Sport Station Malang residence. With accidental sampling technique, researcher found the samples, 100 consumers, with the characteristics buying and using ?Converse?, shoes in Sport Station Malang. The analysis equipment is Factors analysis.
The result of factor analysis knows four new factors. First, Price factor is built by the variables of legitimate garage and achievable spare part cost. Second, the ease to get the promotion factor which is built by variables of giving discount and strategic location. Third, Distribution factor which is built by legitimate garage and giving guarantee. Fourth, Product Factor are built by giving shocks. Supporting facilities are the most considered Price Factor since it has Eigen values 2.323 and variances value 19.356 and loading value 0.935, while those values are the highest of all new other factors

 

Keyword : Faktor harga, faktor promosi, faktor distribusi, faktor produk.

Link Terkait : http://skripsi.umm.ac.id/files/disk1/345/jiptummpp-gdl-s1-2009-ekoprasety-17213-pendahul-n.pdf


Keywords


Faktor harga, faktor promosi; faktor distribusi; faktor produk;