ANALISIS ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN JENANG "MIRAH" KECAMATAN JETIS KABUPATEN PONOROGO

WAHYU WIJAYA

Abstract


The aim of research to determine product attributes that consumers consider the purchase of porridge? Mirah? and to identify product attributes that give the largest contribution in consideration of consumers' buying porridge? Mirah?.
Data analysis tool used is factor analysis. Based on the results of factor analysis yielded seven factors to be considered product attributes that consumers in the purchase of porridge? Mirah? which include: packaging, labels, brands, quality, image, security and complementary services. Factors that contribute to product attributes that are considered the largest consumer in the purchase of porridge? Mirah? ie packaging.

 

Keyword : JENANG

Link terkait : http://skripsi.umm.ac.id/files/disk1/343/jiptummpp-gdl-s1-2009-wahyuwijay-17127-PENDAHUL-N.pdf


Keywords


JENANG