TINJAUAN YURIDIS SOSIOLOGIS TERHADAP HAK KONSUMEN UNTUK MENDAPATKAN INFORMASI YANG BENAR TERHADAP PERIKLANAN TARIF TELEPON SELULER IM3 DAN XL ( Studi Terhadap Pengguna Kartu Telepon Seluler IM3 Dan XL Di Ma?had Sunan Ampel Al-Ali UIN Malang )

Hamdani .

Abstract


The study of this research is about obligation of cellular phone card operator in giving clear information which is ordered to consumers by advertisement of cellular phone card. This research takes research problem: (1) how is consumers right in getting true information on advertisement of cellular phone card? (2) What is law protection for consumers in getting true information on advertisement of cellular phone card? This research uses Sociologist Yuridis method. The data collection uses interview and spread questioners surrounding Woman Maisonette Sunan Ampel AL-Ali UIN Malang and observation directly to advertisement of cellular phone card tariff. Than the result of data are analyzed by quantitative descriptive. The end result of this research is from the total of IM3 and XL phone card user declare that advertisement of cellular phone card is not true whit their reality. It causes consumers interpretative their advertisement wrongly. In this case, operator of cellular phone card has done contempt of court by hiding information. Therefore, it can be percept wrongly by consumers and said one of misleading advertisement.

 

Keyword : Konsumen. Informasi. Periklanan

 

Related Link : http://skripsi.umm.ac.id/files/disk1/315/jiptummpp-gdl-s1-2009-hamdani044-15729-PENDAHUL-N.pdf


Keywords


Konsumen; Informasi; Periklanan; umm