Department of Communication Science, 2009

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HUMAS PEMERINTAH DAN PENCITRAAN (Studi Tentang Peran Humas dalam Pencitraan Malang sebagai Kota Pendidikan)

Kasmawati Kadir

Abstract


This research is constituted of important meaning role of Government Public Relations in an organization as "communications bridge" between organization side with society. Public Relations so central in submitting Government programs, one of them is Making image of Malang as Education City. World Education expanding very fast especially in Malang City it is of course become especial reason of Government Public Relations of Malang to continue to improve Malang City image as Education City. Not just for moving forward education, but also to move forward industry and tourism exist in Malang City. Because going forward of education world will influence progress of industry and tourism at the height of external and Malang urban community enthusiasm to continue education of Malang City.
Of phenomenon above, researcher interest to lift problems how "Role of Government Public Relations in Making image of Malang as Education City". The Target of this research is to make description about the Role of Government Public Relations in in Making image of Malang as Education City and also constraints any kind of faced by Public Relations of Goverment.
This Research use approach qualitative with data collecting through documentation method and interview with informan which have been determined pursuant to experience and knowledge of informan concerning Role of Government Public Relations in Making image of Malang as Education City. Data to be analysed with analysis of domain. Then to know the level authenticity of this research data use triangulation of source.
The result of this research indicate that Government Public Relations so central in Making image of Malang as Education City. With various activity performed within supporting this program by improving good relation and cooperation with governmental institution and relevant education, and also with mass media. While most important constraint which faced by Government Public Relations is the lack of participation of Malang society.

Keyword : Peran Humas; pendidikan; Humas Pemerintah

Link terkait : http://skripsi.umm.ac.id/files/disk1/348/jiptummpp-gdl-s1-2009-kasmawatik-17385-pendahul-n.pdf



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