Department of Agribisnis, 2007

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ANALISIS SIKAP PETANI APEL DALAM KERJASAMA PEMASARAN DENGAN PEDAGANG BESAR DI DESA KAYUKEBEK KECAMATAN TUTUR KABUPATEN PASURUAN

MOHAMMAD IMRON

Abstract


Apple crop represent horticulture crop which in course of its energy kindness require high invesment and also intensive handling. To get apple production having quality of goodness, hence farmer of apple have to give intensive handling. So that in a period of production process farmer of apple require high capital. Requirement of high capital peep out idea of farmer to get capital addition of outside party. Other side [of] requirement will institute marketing become bigger because of apple energy kindness place farm distance far from market and also [released] surcharger if farmer alone sell result of its direct production to consumer, [the] mentioned constitute farmer of countryside apple of Kayukebek braid marketing cooperation with marketing institute of[is so-called whole saler exist in area. There are two whole saler exist in research area. Existing whole saler in braiding cooperation with farmer apply different system that is by giving capital loan tying and without capital loan tying.
From result of research got that cooperation system which intertwin [among/between] farmer of apple with whole saler giving capital loan tying [is] merchant offer capital loan [at] farmer that is with direct farmer visit merchant to raise loan verbally and [do] not follow with cooperation contract or other procedure like [at] Bank and other credit institutes.
Cooperation system which intertwin [among/between] farmer of apple with whole saler without capital loan tying [is] direct farmer visited by merchant and direct [do/conduct] transaction.
After [done/conducted] [by] calculation by using analysis of Fishbein, obtained [by] conclusion that farmer which work along with bigger capital loan tying peep out positive attitude from [at] farmer without capital loan tying. This matter because of mean farmer of apple [in] Countryside of Kayukebek like with existence of loan which on the market by merchant, because assumed easier and quickly.
From result of different test analysis, known that apple price farmer of capital loan tying smaller than [at] farmer without capital loan tying. While to advantage [among/between] farmer of capital loan tying and farmer without capital loan tying [do] not there are difference. This matter because of high production storey;level [at] capital loan tying cooperation system, however lower given price. On the contrary [at] system without lower yielded production storey;level capital loan tying, however higher obtained price

Keyword : SIKAP PETANI APEL

Link terkait : http://skripsi.umm.ac.id/files/disk1/244/jiptummpp-gdl-s1-2008-mohammadim-12189-Pendahul-n.pdf



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