### ANALISA KELAYAKAN PERLUASAN USAHA PADA PERUSAHAAN KERAMIK "RAMAYANA" BLITAR

#### Abstract

Progress of effort representing all important matter for company if we like to linger in the world of effort. For that, have to able to face emulation executedly extension of effort. For extension of effort this the company need edition of capital in order to the improvement can be executed. Pursuant to above background is hence taken by a title ? Analyze Eligibility of extension of Effort Ceramic Company of RAMAYANA Blitar?.

Target performing of this research is to evaluate and analyze extension of effort, so that told competent or improper.

Ampliance analyze Trend Least Square of at market aspect, while finance aspect used a investment eligibility analysis by using investment egibility analysis by using method Net Present Value (NPV),Internal Rate Of Return (IRR), Average Rate Of Return (ARR), Profitability Index (PI), and Payback Period (PP). Method NPV used to know much company money planted now a period to coming. If (NPV>0) hence the acceptable investment project, if (NPV<0)hence the project refused. Method IRR used to determine story level how much flower which can equalize clean acceptance value mount advantage which got to yield present value. If signed IRR>interest rate, hence the project will be accepted and if IRR< interest rate signed, hence the project refused. Method of ARR used to measurehow much story level of advantage of mean obtained from investment. If value ARR> from expense of capital hence the acceptable investment and if value of ARR< from of expense of capital hence the investment will be refused. Method of PI ratio among present value proceed by present value of lay. Investment accepted if value PI>1,and if value PI<1, hence the project refused.method of PP used to know how much time required a company to can close to return investment expenditure.

At finance aspect by using methode NPV obtained a positive value equal to Rp. 228.734.895,thereby this project enforceable.With methode IRR obtained 39,50%,this means bigger than interest rate signed that is 14%. By using method ARR obtained value equal to 43,87% meaning bigger than capital expense. With methode PI obtained value aqual to 1,58,this means competent investment be achieved becouse bigger than 1. By using method PP obtained 1 year 10 month 87 day,meaning that quicker investment return from signed period.

From result analyze finance and market aspect as according to used yardstick, hence the competent company to execute extension of effort (expanse).

Pursuant to conclusion is above implication writer can that company better execute extention of effort, becouse thus extension will be able to improve company profit, others the consumer request can be full filed.

**Keyword :** PERLUASAN USAHA