EVALUASI KINERJA DALAM MENILAI EFISIENSI DAN EFEKTIVITAS FUNGSI PENJUALAN PADA PT. SELECTA

Kristian Deni Prastiyo

Abstract


This experiment is a case study toward PT. Selecta Batu with the title ?Job Evaluation in Assessing Efficiency and Effectivity in Selling Function of PT. Selecta.?. Objective of this experiment is to evaluate (operational) activity of the company particularly in selling division whether it already appropriate with the standard
procedure and also to assess the efficiency and effectivity level of selling function toward PT. Selecta goals. During the assessment over selling efficiency, it used operating ratio analysis and gross margin ratio analysis. While to calculate effectivity, it used difference analysis that is, looking for difference between selling budget and selling realization (is
it material or not). From the analysis result above the author may conclude that this company generally is not efficient yet. It is caused since the selling cost is quite high and even in
the particular year has reaching quite significant percentage.
Based on the above conclusion, author could implement that it better look out solution concerning higher selling cost which affect the efficiency and effectivity level. Besides, there should be expert in marketing forces in planning and implementing
marketing and promotion strategy of the company.

 

Keyword : penjualan, efektivitas dan efisiensi

 

Link Terkait : http://skripsi.umm.ac.id/files/disk1/340/jiptummpp-gdl-s1-2009-kristiande-16989-PENDAHUL-N.pdf


Keywords


penjualan; efektivitas dan efisiensi